An 80-person dinner in a 400-seat hall feels empty. Match the room to the list.
Black-tie under cold LEDs looks like a rehearsal. Match the cloth to the lamps.
A short hold is cheaper than a rushed confirmation. Know what the hold actually covers.
Shoot the empty set, then one table as guests will see it. Avoid the wide shot that lies.
A 6am call after a midnight strike is how cues get missed. Split the crew.
A marked floor plan still beats a phone pinch-zoom when the room is full.
A closed session needs a door that shuts and a table that does not wobble.
Centerpieces fail when they are decided the morning of. Lock stems a week out.
A reception that overruns eats the dinner. Put a hard stop on the pour.